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Daily Haircare
Essential Haircare is born from scientific method and a visionary heart, to offer you a beauty that is also good for the world. This iconic line represents Davines' greatest achievement so far along the infinite path towards ever-growing sustainability, with 9 different families that tackle the common hair care need with extraordinary results. New even more essential formulations, with enhanced naturality and biodegradability, enriched with Regenerative Organic Certified™ active ingredients, fine-tuned textures, and refined fragrance essences for a sensorial experience.
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DELICATE DAILY ROUTINE with DEDE / shampoo, conditioner, leave-in conditioner: • Improves hair manageability by 50%
“Our white hibiscus comes from a women’s cooperative in Burkina Faso and is Regenerative Organic Certified™. Packed with hibiscus acid, it helps keep your hair naturally resilient — and supports fair work for local communities.”
Fresh citrus top notes blend into soft flowers, ending with a smooth touch of musk.
DELICATE DAILY ROUTINE with DEDE / shampoo, conditioner, leave-in conditioner: • Improves hair manageability by 50%
DEDE /
Delicate daily. For all hair types.
ANTI-POLLUTION ROUTINE with SOLU /shampoo or sea salt scrub: • Effective in washing away metals from hair shaft
“Our Italian buckwheat is Regenerative Organic Certified ™ and packed with carbs and fibre, to help protect your hair from the daily stress of washing and styling — keeping it soft and silky.”
A bold fusion of citrus and spice, softened by floral notes and a warm, musky base.
ANTI-POLLUTION ROUTINE with SOLU /shampoo or sea salt scrub: • Effective in washing away metals from hair shaft
SOLU /
Clarifying. For all hair types.
MOISTURIZING ROUTINE with MOMO / shampoo, conditioner, serum: • Up to 11,8 times more hydrated hair
“We only use apricots that are too big or too small to be food superstar, but they are perfect for your hair. Grown under the Italian sun and Regenerative Organic Certified™, they’re packed with juicy goodness, like natural sugars and vitamin A, to keep hair soft and shiny.”
An ode to sun-drenched fig trees of the Mediterranean, this scent blends their creamy, green sweetness with vibrant citrus and grounding cedarwood.
MOISTURIZING ROUTINE with MOMO / shampoo, conditioner, serum: • Up to 11,8 times more hydrated hair
MOMO /
Moisturizing. For dry dehydrated hair.
COLOR PROTECTIVE ROUTINE with MINU / shampoo, conditioner/mask, milk: • Long-lasting color vibrancy for up to 4 weeks
“Our green coffee beans come from a regenerative farm in Peru — full of polyphenols to give your hair an antioxidant boost that helps protect colour and keep it vibrant."
Zesty citrus and soft florals melt into musk and patchouli for a fresh, radiant and grounded scent.
COLOR PROTECTIVE ROUTINE with MINU / shampoo, conditioner/mask, milk: • Long-lasting color vibrancy for up to 4 weeks
MINU /
Color protective. For color-treated hair.
NOURISHING ROUTINE (for every wash) with NOUNOU / shampoo, conditioner, oil: Focuses on protein repair, restoring strength and elasticity by replenishing hair’s natural keratin. This helps prevent breakage and boosts resilience. DEEPLY NOURISHING ROUTINE (every 2/3 washes) with NOUNOU / shampoo, mask, oil: Targets lipid restoration, replenishing essential lipids to maintain moisture, smoothness, and shine. • Up to 4,5 times more nourished hair • Strengthening action
“We source Regenerative Organic Certified™ lupin seeds from Italy — naturally rich in proteins and fibres that help reinforce hair and add strength from root to tip.”
A luminous burst of citrus and verbena unfolds into a floral-spiced heart, settling into the soft warmth of musk.
NOURISHING ROUTINE (for every wash) with NOUNOU / shampoo, conditioner, oil: Focuses on protein repair, restoring strength and elasticity by replenishing hair’s natural keratin. This helps prevent breakage and boosts resilience. DEEPLY NOURISHING ROUTINE (every 2/3 washes) with NOUNOU / shampoo, mask, oil: Targets lipid restoration, replenishing essential lipids to maintain moisture, smoothness, and shine. • Up to 4,5 times more nourished hair • Strengthening action
NOUNOU /
Nourishing. For processed and brittle hair
ON FINE/MEDIUM CURLY HAIR with LOVE CURL / shampoo, conditioner, enhancing milk: • Up to 11 times more hydrated hair2 • Enhances hair elasticity by 24,6% • Up to 72 hours of long-lasting anti-frizz effect ON THICK/COARSE CURLY HAIR with LOVE CURL / co-wash, mask, cream: • Up to 5,3 times more nourished hair • Enhances hair elasticity by 16,1% • 100% less breakage • Up to 72 hours of long-lasting anti-frizz effect and curl definition
“Harvested by a women’s group in West Africa, our Regenerative Organic Certified™ baobab pulp is rich in plant mucilage and proteins that help boost curl definition and elasticity giving your hair bounce, while giving back.”
Fresh fig and lime unfold into luminous florals and grapefruit, finishing in a smooth blend of musk and ambergris.
ON FINE/MEDIUM CURLY HAIR with LOVE CURL / shampoo, conditioner, enhancing milk: • Up to 11 times more hydrated hair2 • Enhances hair elasticity by 24,6% • Up to 72 hours of long-lasting anti-frizz effect ON THICK/COARSE CURLY HAIR with LOVE CURL / co-wash, mask, cream: • Up to 5,3 times more nourished hair • Enhances hair elasticity by 16,1% • 100% less breakage • Up to 72 hours of long-lasting anti-frizz effect and curl definition
VOLUMIZING ROUTINE with VOLU / shampoo, conditioner, hair mist: • +16,6% volumizing effect after one use
“Sweet, sunny clementines that don’t make the grade for your fruit bowl but they’re perfect for your hair: upcycled, Regenerative Organic Certified™, and rich in gentle flavonoids that bring volume, shine, and fresh citrus brightness.”
Jasmine rises through mint and violet leaves, bringing a crisp floral note that melts into smooth wood and musk.
VOLUMIZING ROUTINE with VOLU / shampoo, conditioner, hair mist: • +16,6% volumizing effect after one use
LOVE CURL /
Curl enhancing. For curly or wavy hair.
VOLU /
Volumizing. For fine hair.
ON FINE/MEDIUM FRIZZY HAIR with LOVE SMOOTHING / shampoo, conditioner, lightweight milk: • Up to 3,9 times smoother hair after one use • Up to 72 hours of long-lasting anti-frizz effect ON THICK/COARSE FRIZZY HAIR with LOVE SMOOTHING / shampoo, mask, serum: • Up to 2,4 times smoother hair after one use • Up to 72 hours of long-lasting anti-frizz effect • Up to 10 times more hydrated hair
“We rescue apple pulp left over from Italian juice production - turning this Regenerative Organic Certified™ goodness into a hair-smoothing hero that locks in moisture and shine.”
Zesty citrus and delicate florals combine, drying down to a smooth musky base.
ON FINE/MEDIUM FRIZZY HAIR with LOVE SMOOTHING / shampoo, conditioner, lightweight milk: • Up to 3,9 times smoother hair after one use • Up to 72 hours of long-lasting anti-frizz effect ON THICK/COARSE FRIZZY HAIR with LOVE SMOOTHING / shampoo, mask, serum: • Up to 2,4 times smoother hair after one use • Up to 72 hours of long-lasting anti-frizz effect • Up to 10 times more hydrated hair
LOVE SMOOTHING /
Anti-frizz. For frizzy or coarse hair.
PROTECTIVE ROUTINE with MELU / shampoo, conditioner, spray: • -33,7% breakage (from brushing) • 85% of users noticed healthier, more manageable hair SPLIT ENDS ROUTINE with MELU / shampoo, conditioner, serum: • Proven to reduce breakage (from brushing) by 39%: helps preserve hair length and integrity • Visibly reduces split ends by 37% after just one use • 90% of users noticed a visible improvement in the appearance of split ends
“These humble black chickpeas are Regenerative Organic Certified™ and packed with plant proteins and fibres that help protect your hair from breakage keeping it strong, naturally.”
Sunlit citrus and spice bloom into green florals, settling into soft woods and musk.
PROTECTIVE ROUTINE with MELU / shampoo, conditioner, spray: • -33,7% breakage (from brushing) • 85% of users noticed healthier, more manageable hair SPLIT ENDS ROUTINE with MELU / shampoo, conditioner, serum: • Proven to reduce breakage (from brushing) by 39%: helps preserve hair length and integrity • Visibly reduces split ends by 37% after just one use • 90% of users noticed a visible improvement in the appearance of split ends
MELU /
Anti-breakage. For damaged and long hair.
Nature + Man + Technology
Naturaltech is a system of products and treatments specifically formulated to prevent and resolve the most common skin and hair conditions, restoring them to their natural healthy state. Naturaltech uses biologically active compounds called phytoceuticals, active biological compounds only found in plants, that provide defense, antioxidant, anti inflammatory, and anti-radical properties in each of their products while also being paraben and sulfate free.
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Soothing and calming products for sensitive scalps, Calming products contain phytoceuticals extracted from blueberries for their very high anti-inflammatory power.
Revitalizing, regenerating, and detoxifying products are hair stressed by external, environmental factors and is enriched with phytoceuticals extracted from artichokes for their strong antioxidant power.
Energizing products are enriched with Hair Energy Complex to rebalance the scalp and restore it to its optimal condition, regulate the production of sebum, and provide optimal hydration to combat various types of hair loss. The shampoo, gel, and thickening tonic are enhance by caffeine phytoceuticals derived from green tea and vitamin B3 to eliminate micro-inflammation.
Nourishing, revitalizing, and fortifying products for the well being of the scalp and for dry, brittle, and damaged hair. All formulas are enriched with phytoceuticals extracted from grapes for their very strong antioxidant power.
Antispetic, calming, preventative, and curative products for both dry and greasy dandruff. All formulas are enriched with phytoceuticals extracted from dandelions for the very strong antioxidant and anti-inflammatory powers.
Normalizing and rebalancing product for problems with excessive sebum production. The Rebalancing shampoo contains phytoceuticals extracted from lemon for their very strong anti-inflammatory power.
Replumping, compacting, and smoothing system for all hair types. All rep lumping formulas are enriched with plum phytoceuticals containing precious anti-oxidant substances that combat free radicals and have tonifying and elasticizing properties.
Renewing products are enriched with Hair Longevity Complex for effective protection against the mechanisms that cause scalp and hair ageing derived from the maquiladoras berry, spinach, and carnosine. The Renewing system leave hair softer, more shiny, and full bodied.
Moisturizing, protective, and invigorating products for all hair types. It can also be used in between different NATURALTECH treatments. Echinacea phytoceuticals give Well Being it's strong antioxidant power.
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Absolutely Beautiying
The best selling OI family acts as both a daily routine and a styling agent. Formulated with Roucou oil the product gives extraordinary shine and softness, while detangling any kind of hair. For softer, smoother skin you can complement your daily haircare routine with with OI anti-aging hand balm and moisturizing body wash.
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This delicate shampoo is particularly suitable for giving hair extraordinary softness, shine and body.
This creamy conditioner accelerates the drying process while also protecting the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress.
Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordinary softness and brightness to the hair with an immediate cosmetic effect.
A one-of-a-kind, powerful hair shine treatment with a weightless formula that rapidly softens hair, then rinses out with ease. An award-winning hair gloss treatment made with 95% biodegradable ingredients, OI Liquid Luster gives your hair the lightness it deserves - with a silky, soft, glass-like finish
This multifunctional treatment oil gives extraordinary shine and softness to the hair, has a strong detangling and restructuring action anti-frizz effect strong anti-oxidant and anti-free radicals action
Thanks to its particularly rich and nourishing formulation this lead-in spray performs in an excellent manner many functions: • adds shine • adds softness and silkiness • has an excellent detangling power • facilitates combing of dry and wet hair • controls frizz • has an exceptional conditioning effect • gives body without weighing hair down • moisturizes hair • facilitates blow drying • heat protection • provides a longer-lasting hairstyle
Liquid-to-foam leave-in, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair look visibly fuller and shinier.
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The Alchemic Experience
Inspired by Alchemy, an ancient science based on chemistry, nature, philosophy and geometry, Alchemic combines nature and science to create an ideal temporary hair color system. Distilled pure color pigments are combined with precious creams to create shampoos and conditioners that enhance natural and colored hair. The specific color pigments blend with cosmetically colored hair, maintaining the intensity of the color between services. It illuminates and accentuates natural color, enriching the hair with beautiful shades while providing internal strength, protection, and shine. Alchemic products contain no silicones, parabens, or sulfites and are derived from 89% naturally derived ingredients and 97%-98% biodegradable ingredients.
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for platinum blonde, highlighted or white hair and salt & pepper hair
for golden blonde and honey blonde hair
For mid to light brown hair
For dark brown to black hair
for copper, dark blonde and light brown hair
For red or mahogany hair
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Your Blonde at it's Best
Heart of Glass offers a complete hair routine with four products: shampoo, conditioner, treatment and an illuminating thermal-protective fluid. All of the products in this line are designed to highlight the beauty of blonde hair. A patented "botanical shield" gives nutrition, hydration and elasticity to the hair, all while adding shine and thermal protection. Simultaneously, Natural Jagua Blue Extract, guarantees a delicate chromatic balancing of the shades and is perfect for all types of blonde hair — this will help cool tone blondes steer away from warm hues, and prevent the warm-toned blondes from becoming even warmer. If you’re noticing dullness after things like sun, chlorine or saltwater exposure, this will help to revive the natural shine, glossiness and vitality of your hair.
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Provides nourishment and moisture. Balances unwanted reflects. Immediate illuminating action on natural and cosmetic blonde shades. Natural pigments with no risk of color overcharge.
Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and Illuminating amino concentrate it strengthens and repairs the hair fiber, gives extra-shine, prolonging the brightness of the color and preserving its intensity.
Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades.
This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fiber, helping to prevent breakage, for nourished hair, immediately brightened.
Brightening thermal protectant leave-on fluid for blondes that provides hydration and shine. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigor to the hair fiber, helping to extend the duration of the blowdry.
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The Power of Transformation
For those in search of silky, shiny, healthier hair: Liquid Spell can help. It's ideal for sensitised hair (due to cosmetic treatments, mechanical stress or environmental factors), weak or fine hair, slight damage, or hair that appears dull and lacking energy. A concentrate of heat-activated amino acids give body and strength to the hair — you should see results immediately after application and styling. Versatile and effective, the formula adapts to different hair types and individual beauty routines, just ensure that you’re applying it after any product intended for scalp treatment and before hair treatments or styling products.
Leave on treatment for sensitized or fine hair. It strengthens and compacts the hair structure giving vitality and body to the hair that looks healthier, silky and naturally shiny.
The Shape of Creative Expression
For Davines, styling is an art that allows individuals to give shape to their creative expression and personality. ‘More inside’ is a range of specific yet versatile products that can be used on their own or mixed and layered together. All products are very moisturizing and give elasticity or enhance texture based on the desired result, ensuring a long-lasting effect without any product residue. Every product in the More Inside collection is clearly named as an explanation of the products function and it's main benefits. More Inside products are paraben free, have no added coloring, are zero impact, and are packaged in easily recyclable containers wrapped in certified Forest Stewardship Council paper.
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DRY TEXTURIZER for an instant full-bodied and tousled look without weight SEA SALT SPRAY for a tousled, beachy, full-bodied look with a matte finish INVISIBLE DRY SHAMPOO for a longer lasting blowout. It absorbs oil and adds volume BLOWDRY PRIMER for a perfect blowout. It's a heat protectant, an anti-humidity barrier and a shine-enhancer, that reduces styling time DRY WAX for a satin-matte wax-like finish. It adds instant texture and dimension without any stiffness
TEXTURIZING SERUM for creating body, structure and shape while you blow-dry without giving up softness or workability INVISIBLE SERUM for a casual, tousled, satiny and lived-in look with anti-frizz effects and flexible control CURL BUILDING SERUM for creating defined, bouncy curls. It adds elasticity and shine to curls, blocking frizz and humidity RELAXING FLUID for creating a perfectly straight-haired look OIL NON OIL for natural-looking and hydrated texture without leaving any residue
VOLUME BOOSTING MOUSSE for adding airy long-lasting volume to any type of hair CURL MOISTURIZING MOUSSE for adding a hydrating and defining boost to curls or giving all over body and volume to blow-outs for any hair type when product is worked into a lotion by the hands before applying
PLIABLE PASTE for controlled, versatile styling with a natural finish MEDIUM HOLD MODELING GEL for structured and full-bodied wet looks. It gives body an elasticity to curls, dries quickly and eliminates frizz STRONG HOLD CREAM GEL for creating structure and definition on short hair styles leaving hair with a wet effect and eliminating frizz CURL GEL OIL for hydrating, enhancing, and defining curls leaving it soft, bouncy, and shiny
MEDIUM HOLD FINISHING GUM for creating sleek styles and defined texture with medium hold FORMING POMMADE for creating workable texture, particularly in short haircuts STRONG MOULDING CLAY for a long-lasting hold without a matte finish STRONG DRY WAX for creating soft definition and separation
INVISIBLE NO GAS is a humidity-resistant, non-aerosol hairspray for a brushable hold & natural finish MEDIUM HOLD for a long-lasting workable hold. It eliminates frizz, adds structure & provides hold without residue PERFECTING for a strong invisible hold in a fine mist that resists humidity STRONG HOLD for a quick drying invisibly strong hold. It gives the hair structure that is very workable without weight EXTRA STRONG for styles that hold up against humidity, time and movement