learn about our
DEDE delicate dailyDelicate shampoo, conditioner, and leave-in mist for all hair types. Red celery extract from Mr. Pozzatello's farm in Orbassano, Torino, Italy gives this line it's remineralizing action.
LOVE CURL for curly or wavy hairElasticizing family of products consisting of shampoo, conditioner, and cream. Almond extract from Mr. Assenza's farm in Noto, Siracusa, Italy gives this line it's elasticizing and volumizing ability.
LOVE SMOOTH for frizzy/unruly hairSmoothing and taming family of products consisting of shampoo, conditioner, and smoother cream. Olive extract from Mr. Messina's farm in Facarra, Messina, Italy gives this line it's elasticizing and softening action.
MELU for long or damaged hairAnti-breakage family of products consisting of shampoo, conditioner, and hair shield. Lentil seed extract from Mr. D' Gesu's farm from Villalba, Caltanissetta, Italy gives this line it's nourishing and reparative abilities.
MINU for colored hairIlluminating and protecting family of products consisting of shampoo, conditioner, mask, and serum. Caper blossom extract from Mr. D'Amico's farm in Leni, Isola di Salina, Italy gives this line it's protective action.
MOMO for dehydrated hairMoisturizing family of products consisting of shampoo and conditioner. Yellow melon extract from Mrs. Simonte's farm in Datillo, Trapani, Italy gives this line it's hydrating properties.
NOUNOU for damaged or dry hairNourishing family of products ideal for bleached, highlighted, permed, or relaxed hair consisting of shampoo, conditioner, and mask. Fiaschetto Tomato extract from Mr. Di Latte's farm in Serranova di Carovigno, Brindisi, Italy gives this line it's strong nourishing power and antioxidant action.
SOLU for all hair typesDeeply cleansing shampoo ideal as a treatment shampoo to remove buildup. Buckwheat extract from Mr. Mazzucchelli's farm in Teglio, Sondrio, Italy gives this shampoo it's rich antioxidants.
CALMING for sensitized scalpSoothing and calming products for sensitive scalps, Calming products contain phytoceuticals extracted from blueberries for their very high anti-inflammatory power.
DETOXIFYING for stressed scalp/hairRevitalizing, regenerating, and detoxifying products are hair stressed by external, environmental factors and is enriched with phytoceuticals extracted from artichokes for their strong antioxidant power.
ENERGIZING for hair lossEnergizing products are enriched with Hair Energy Complex to rebalance the scalp and restore it to its optimal condition, regulate the production of sebum, and provide optimal hydration to combat various types of hair loss. The shampoo, gel, and thickening tonic are enhance by caffeine phytoceuticals derived from green tea and vitamin B3 to eliminate micro-inflammation.
NOURISHING for dry or damaged hairNourishing, revitalizing, and fortifying products for the well being of the scalp and for dry, brittle, and damaged hair. All formulas are enriched with phytoceuticals extracted from grapes for their very strong antioxidant power.
PURIFYING for dandruffAntispetic, calming, preventative, and curative products for both dry and greasy dandruff. All formulas are enriched with phytoceuticals extracted from dandelions for the very strong antioxidant and anti-inflammatory powers.
REBALANCING for oily scalpNormalizing and rebalancing product for problems with excessive sebum production. The Rebalancing shampoo contains phytoceuticals extracted from lemon for their very strong anti-inflammatory power.
REPLUMPING for all hair typesReplumping, compacting, and smoothing system for all hair types. All rep lumping formulas are enriched with plum phytoceuticals containing precious anti-oxidant substances that combat free radicals and have tonifying and elasticizing properties.
RENEWING for anti-ageingRenewing products are enriched with Hair Longevity Complex for effective protection against the mechanisms that cause scalp and hair ageing derived from the maquiladoras berry, spinach, and carnosine. The Renewing system leave hair softer, more shiny, and full bodied.
OI ShampooThis delicate shampoo is particularly suitable for giving hair extraordinary softness, shine and body.
OI ConditionerThis creamy conditioner accelerates the drying process while also protecting the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress.
OI OilThis multifunctional treatment oil gives extraordinary shine and softness to the hair, has a strong detangling and restructuring action
strong anti-oxidant and anti-free radicals action
OI MilkThanks to its particularly rich and nourishing formulation this lead-in spray performs in an excellent manner many functions:
• adds shine
• adds softness and silkiness
• has an excellent detangling power
• facilitates combing of dry and wet hair
• controls frizz
• has an exceptional conditioning effect
• gives body without weighing hair down
• moisturizes hair
• facilitates blow drying
• heat protection
• provides a longer-lasting hairstyle