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Daily Haircare

The Essentials line is a range of products for daily haircare with antioxidant and protective properties. The products in each family contain an active ingredient that has its own story, face, and name from those who cultivated them with personal care and dedication.  Products are in sustainable food grade plastic packaging that we encourage you to reuse when empty.  Shampoo and Conditioner containers, when originally purchased at Rustique, may be brought back in to be refilled at a discounted price.

DEDE delicate daily
Delicate shampoo, conditioner, and leave-in mist for all hair types. Red celery extract from Mr. Pozzatello's farm in Orbassano, Torino, Italy gives this line it's remineralizing action.
LOVE CURL for curly or wavy hair
Elasticizing family of products consisting of shampoo, conditioner, and cream.  Almond extract from Mr. Assenza's farm in Noto, Siracusa, Italy gives this line it's elasticizing and volumizing ability.
LOVE SMOOTH for frizzy/unruly hair
Smoothing and taming family of products consisting of shampoo, conditioner, and smoother cream.  Olive extract from Mr. Messina's farm in Facarra, Messina, Italy gives this line it's elasticizing and softening action.
MELU for long or damaged hair
Anti-breakage family of products consisting of shampoo, conditioner, and hair shield. Lentil seed extract from Mr. D' Gesu's farm from Villalba, Caltanissetta, Italy gives this line it's nourishing and reparative abilities.
MINU for colored hair
Illuminating and protecting family of products consisting of shampoo, conditioner, mask, and serum. Caper blossom extract from Mr. D'Amico's farm in Leni, Isola di Salina, Italy gives this line it's protective action.
MOMO for dehydrated hair
Moisturizing family of products consisting of shampoo and conditioner. Yellow melon extract from Mrs. Simonte's farm in Datillo, Trapani, Italy gives this line it's hydrating properties.
NOUNOU for damaged or dry hair
Nourishing family of products ideal for bleached, highlighted, permed, or relaxed hair consisting of shampoo, conditioner, and mask. Fiaschetto Tomato extract from Mr. Di Latte's farm in Serranova di Carovigno, Brindisi, Italy gives this line it's strong nourishing power and antioxidant action.
SOLU for all hair types
Deeply cleansing shampoo ideal as a treatment shampoo to remove buildup. Buckwheat extract from Mr. Mazzucchelli's farm in Teglio, Sondrio, Italy gives this shampoo it's rich antioxidants.
VOLU for fine or limp hair
Volume enhancing family of products consisting of shampoo and hair mist. Turnip root extract from Mrs. Ferraris' farm in Capruana, Cuneo, Italy gives this line it's ability to add volume and body to the hair.
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CALMING for sensitized scalp
Soothing and calming products for sensitive scalps, Calming products contain phytoceuticals extracted from blueberries for their very high anti-inflammatory power.
DETOXIFYING for stressed scalp/hair
Revitalizing, regenerating, and detoxifying products are hair stressed by external, environmental factors and is enriched with phytoceuticals extracted from artichokes for their strong antioxidant power.
ENERGIZING for hair loss
Energizing products are enriched with Hair Energy Complex to rebalance the scalp and restore it to its optimal condition, regulate the production of sebum, and provide optimal hydration to combat various types of hair loss. The shampoo, gel, and thickening tonic are enhance by caffeine phytoceuticals derived from green tea and vitamin B3 to eliminate micro-inflammation.
NOURISHING for dry or damaged hair
Nourishing, revitalizing, and fortifying products for the well being of the scalp and for dry, brittle, and damaged hair. All formulas are enriched with phytoceuticals extracted from grapes for their very strong antioxidant power.
PURIFYING for dandruff
Antispetic, calming, preventative, and curative products for both dry and greasy dandruff. All formulas are enriched with phytoceuticals extracted from dandelions for the very strong antioxidant and anti-inflammatory powers.
REBALANCING for oily scalp
Normalizing and rebalancing product for problems with excessive sebum production. The Rebalancing shampoo contains phytoceuticals extracted from lemon for their very strong anti-inflammatory power.
REPLUMPING for all hair types
Replumping, compacting, and smoothing system for all hair types. All rep lumping formulas are enriched with plum phytoceuticals containing precious anti-oxidant substances that combat free radicals and have tonifying and elasticizing properties.
RENEWING for anti-ageing
Renewing products are enriched with Hair Longevity Complex for effective protection against the mechanisms that cause scalp and hair ageing derived from the maquiladoras berry, spinach, and carnosine. The Renewing system leave hair softer, more shiny, and full bodied.
WELL BEING for all hair types
Moisturizing, protective, and invigorating products for all hair types. It can also be used in between different NATURALTECH treatments. Echinacea phytoceuticals give Well Being it's strong antioxidant power.
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Absolutely Beautifying

The best selling OI family acts as both a daily routine and a styling agent. Formulated with Roucou oil the product gives extraordinary shine and softness, while detangling any kind of hair. For softer, smoother skin you can now complement your daily haircare routine with with both an anti-aging hand balm and moisturizing body wash.

OI Shampoo
This delicate shampoo is particularly suitable for giving hair extraordinary softness, shine and body.
OI Conditioner
This creamy conditioner accelerates the drying process while also protecting the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress.
OI Oil
This multifunctional treatment oil gives extraordinary shine and softness to the hair, has a strong detangling and restructuring action
anti-frizz effect
strong anti-oxidant and anti-free radicals action
OI Milk
Thanks to its particularly rich and nourishing formulation this lead-in spray performs in an excellent manner many functions:
• adds shine
• adds softness and silkiness
• has an excellent detangling power
• facilitates combing of dry and wet hair
• controls frizz
• has an exceptional conditioning effect
• gives body without weighing hair down
• moisturizes hair
• facilitates blow drying
• heat protection
• provides a longer-lasting hairstyle
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Natural Tech


Naturaltech is a system of products and treatments specifically formulated to prevent and resolve the most common skin and hair conditions. Naturaltech uses biologically active compounds called phytoceuticals that provide defense, antioxidant, anti inflammatory, and anti-radical properties in each of their products while also being paraben and sulfate free.


The Alchemical Experience

Inspired by Alchemy, an ancient science based on chemistry, nature, philosophy and geometry, Alchemic combines nature and science to create an ideal temporary hair color system. Distilled pure color pigments are combined with precious creams to create 6 shampoos and conditioners that enhance natural and colored hair. The specific color pigments blend with cosmetically colored hair, maintaining the intensity of the color between services. It illuminates and accentuates natural color, enriching the hair with beautiful shades while providing internal strength, protection, and shine. Alchemic products contain no silicones, parabens, or sulfites and are derived from 89% naturally derived ingredients and 97%-98% biodegradable ingredients.

for platinum blonde, highlighted or white hair and salt & pepper hair
for golden blonde and honey blonde hair
For mid to light brown hair
For dark brown to black hair
for copper, dark blonde and light brown hair
For red or mahogany hair
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More Inside

The Shape of Creative Expression

For Davines, styling is an art that allows individuals to give shape to their creative expression and personality.More Inside is a collection of products that are honest tools that tell their own story through their characteristics and capabilities and whisper thoughts inspired by their function.  Every product in the More Inside collection is clearly named as an explanation of the products function and it's main benefits.  More Inside products are paraben free, have no added coloring, are zero impact, and are packaged in easily recyclable containers wrapped in certified Forest Stewardship Council paper.

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